EPKs and One Sheets: Marketing Must-Haves for Independent Artists

For independent artists navigating the competitive music industry, marketing is key. For every opportunity to connect with venues, labels, radio, and the press, having the right promotional resources at your disposal can make all the difference. Two indispensable tools for any artist are the electronic press kit (EPK) and the one sheet. But what exactly are they? How do they differ, and why are they important?

What Are EPKs and One Sheets?

An electronic press kit, or EPK, is a digital portfolio (usually a website) designed to showcase an artist’s music, career highlights, and brand. Consider this your curriculum vitae as an artist, showcasing your work and brand through multimedia elements. Think of it as a one-stop shop for anyone who wants to learn about you (and potentially do business with you!).

A one sheet, on the other hand, is a concise, single-page document that summarizes an artist’s key information. When time is short, a good one sheet delivers the essential details quickly and effectively, making it ideal for situations like pitching to venues or radio stations. A one sheet might be shared in different ways, such as a QR code to a webpage, an attachment to an email, or printed as handouts.

How Are EPKs and One Sheets Different?

Despite their shared marketing purposes, EPKs and one sheets differ in format, length, and usage:

• Format: EPKs are digital and often hosted online, incorporating multimedia elements such as videos and music tracks. One sheets are static documents, typically formatted as PDFs for easy sharing and printing.

• Length: EPKs are comprehensive, including multiple sections and media. One sheets, as the name suggests, are limited to a single page of critical information.

• Usage: EPKs are versatile and suited for various digital platforms, making them ideal for sharing via email or online links. One sheets are designed for quick consumption, often handed out at events or attached to email pitches.

What Should Be Included?

An effective EPK includes:

• Artist Bio: A well-written introduction that tells your story.

• High-Quality Photos: Professional images that represent your brand.

• Music Samples: Links to your songs on streaming platforms.

• Performance Videos: Live or music video footage showcasing your stage presence and ability to engage an audience.

• Press Coverage: Articles, reviews, or features that highlight your achievements.

• Social Media Links: Direct access to your online presence.

• Contact Information: Clear details for booking or inquiries.

• Strong Page Design: Your page design should be a strong reflection of your brand through use of logo, color palette, etc.

A strong one sheet should feature:

• Artist Name and Tagline: Your name and a short, memorable phrase that encapsulates your brand.

• Key Achievements: Notable gigs, awards, or collaborations.

• Short Bio: A concise introduction to who you are and what you offer.

• Latest Release Info: Details about your most recent single, EP, or album.

• Contact Information: Clear details for booking or inquiries.

• Promotional Image: A single eye-catching photo that represents your style.

Why Every Independent Artist Needs Both

EPKs and one sheets are essential to your growth as an independent artist and can get you connected to the right people to help advance your music career. These materials are another great example of a smart investment in your music business.

It's a great idea to research some of your favorite artists' EPKs for inspiration when building your own. Take your time early on to develop resources that reflect your brand and artistry, and be sure to update them as you continue releasing new projects. This way, you’ll be well-equipped to handle any promotional scenario that comes your way.

For even further reach, link your EPK in places like your social media pages, YouTube videos, Linktree, etc.

OnSight Collective Music (OCM) educates, empowers, and showcases independent songwriters and artists. We elevate together when we learn and grow together.